“You will never get a fan to care more about clothes, cars, shoes, or household products than they do about whether Sterek is going to happen on Teen Wolf.”
Why Yahoo can buy Tumblr, but it can’t buy Fandom
The unspoken truth behind Yahoo’s much-touted bid to court Tumblr’s younger demographic is that for all intents and purposes, Tumblr culture is fandom culture. There are still plenty of other spaces where fandom exists, but we have never had such a megalithic and central social platform so visibly united under one umbrella. …
Even as Yahoo insists nothing will change, business analysts and media experts are speculating that the company intends to plumb Tumblr for its advertising potential. But if that’s the case, Yahoo should know that when you market to fandom, you have to adopt a whole new way of thinking about marketing, brand advertising, and consumer loyalty. [READ MORE]
(please read this article omg i have never wanted to *drop mic* until this day)
PFG: 1) Fandom culture values stories, not things.
Excellent article (as well as its sub-links). I also read an interesting Yahoo-purchase article about how tumblr is aspirational, although I don’t totally agree. I think tumblr is more about enthusiasm: it’s a place for really liking things (and occasionally for criticizing the things one used to like or wishes one could like).
Well, I said on Twitter that I was curious about what fan response to episode 4 was going to be, and it is definitely mixed. Some people really enjoyed it. Some people really didn’t.
Stepping out from behind the curtain for a bit here, there’s a reason why we’ve always described Welcome to…
I think if the thursday vids had been posted on saturdays, it would have been obvious that they were intended as supplemental content because saturdays were Q&A days for LBD. But since both mondays and thursdays were content days for LBD, then that’s the assumption that I for one was operating under.
Maybe it would’ve been overkill, but if somewhere had said (either Gigi outloud in the first video, or in the video description, or on the sanditon website, or somewhere) that mondays were videos from Gigi and thursdays were videos from townspeople, I think this would have been a lot clearer. At least we all know now though!
On pacing, chaotic storytelling, experimentation, etc.
I added some stuff below agoraphobicturtle’s articulate and rather long post, which of all the posts I’ve read today comes the closest to expressing my thoughts on this topic, as well as having some excellent ideas I hadn’t thought of. I put a “read more” break in so it wouldn’t fill up everyone’s entire dash.
So, to be honest, today’s Welcome to Sanditon episode was somewhat… underwhelming. […] I fear my interest will start dwindling soon if we keep going at a snail’s pace with so little plot.
This is how I feel exactly. […] I really can’t wait for some Austenesque plot development to start.
[…] Let me be honest and admit something…. I didn’t even watch today’s episode until the end as soon as realised what it was going to be about. […] I’m just not overly excited about it.
Along with allinablur, whimsicalincivilities, and others, I did not find today’s vid to be very compelling. But at the same time, I wasn’t super surprised by its subject matter.
My take on this? Based on last Thursday’s ep, it seems to be the plan that the Monday ones will involve Gigi and possible “main storyline” and the Thursdays will be “other characters in Sanditon”/the RP-fan-side. *Especially* here near the beginning.
They told us that the fans would get to populate Sanditon… and what better way to encourage those who have embraced the RP possibilities than to actually include some of them in an official video?
These are all excellent points, and I especially appreciated the mythology/monster of the week point (behind the readmore), which I wasn’t familiar with!
genderific replied to your post:
“Yeah,when it started I thought they were going to show a small sample of Domino submissions and use it to introduce another official character, and then go back to Gigi at the end for her reaction… this seemed a bit like filler.”
Yeah, given that I’ve watched very few of the Domino fan videos, it was kinda nice to have a compilation, but I agree that it didn’t advance the story really so it would have been nicer as a compilation. I don’t mind the story starting slowly as long as I know it’s going to go somewhere, but there’s a reason I’m watching scripted-and-acted vlogs and not personal people’s actual life vlogs: because random strangers’ lives, unedited, are often kinda boring on video.
I mean, I doubt my life would be at all interesting to strangers either. But like, this is why reality TV shows have to script and edit and force so much drama in order to get viewers to care, because the details of a life you’re not living are just not endlessly fascinating.
genderific asked: Hey so I feel like we're sort of the Canadian cultural ambassadors to the AoJE fandom.
I completely agree. Are there any other Canadian AoJE fans lurking out there?
Ok I dunno if this is weird but
So I googled Juliet McLaughlin, the actress who plays Adele, because she’s adorable and I was curious and I found this programme from another event she was in a couple years ago (if you ctrl+F for her name it’s easier to find).
According to this bio, she also does gymnastics and tap dancing, so I wonder if any of Adele’s extracurriculars were based on stuff the actress does so maybe she’ll dance for us! Because that would be pretty cool.
Looks like she was 9 in 2011 which means she’d be about 11 now which is probably far more reasonable than casting an 8 year old so I highly support it! Not like I’m an expert on what people look like around this range anyway…
The Canadian educational system could be different but where I live, “third grade” means “kids who are eight or nine years old”. So there’s a chance that Adele is meant to be nine.
Not that it really matters, one way or the other, I guess.
There can also be a range between kids in the same grade level in regards to how old they look and act. That is normal and expected.
So I think they’ve got a lot of flexibility with Adele, especially since she’s not supposed to be your average eight-or-nine year old. (Even if she is just an average kid inside, she’s had an out-of-the-ordinary education and that’s had an impact on her.)
That’s true, but I thought I remembered Jane saying that Adele was 8. I could be misremembering though.
Also, the Canadian educational system that I experienced said “grade three” instead of “third grade” etc, unlike the videos. Did this strike anyone else as weird, or do people in BC say “third grade”?
“I wish this was facebook.”
Words that have probably never before been uttered on tumblr?
I have wished I could like comments before, but I generally phrase it as “I wish tumblr had a like-comment feature”. Because exactly.